There’s a dry cleaning place in downtown Portland with this sign on its door:

“If you are unemployed and need an outfit cleaned, we will clean it for you for free.”

The idea isn’t unique, but that doesn’t matter. It’s still a genuinely kind offer and one that no one is expecting.

When I was at the dentist the other day, the first words she spoke were something that no dentist has ever said to me:

“Let me bring your chair up so it’s not like I’m talking down to you while I’m explaining stuff.”

I liked her instantly.

When you take one of Jen Hofmann’s Inspired Home Office organizing classes (or her delicious Spa Day for your office), she knocks you over by being astonishingly non-judgmental.

She’s an organizing expert, right?

So you think she’s going to tell you that those piles are the sign of a personality flaw, and how your life will be so much better without them.

But you know what she actually tells you? That those piles are a sign that you’re a creative, passionate person. That each piece of paper you collect represents something beautiful that you want to do in the world.

Jen loves that you collect ideas that excite you. And she believes in you too.

Unexpected kindness.

What these things all have in common:

They’re sincere.

They inspire people to talk about them. They become remarkable in the Seth Godin sense that we can’t help but remark upon them.

Speaking of useful Seth-isms, unexpected kindnesses are a lot like the “free prize inside” thing. Delivering something that no one would expect.

They create a kind of organic loyalty.

I now have fond feelings about a dry cleaning place that I’ve never been to and I don’t even have anything that needs dry cleaning.

I like my dentist because she treated me like a real live human being.

There are a million gazillion classes on organizing and decluttering, but I do Jen’s Office Spa day once a month. Because I’m hooked on her kindness.

What I’m wondering now …

I’m wondering what I could be doing to plant little unexpected kindnesses in the world.

In my business. On my blog. In my relationships. In my daily encounters and interactions.

I’m sure, of course, that some of the best little unexpected kindnesses just emerge naturally. And I can see how planning kindness could seem kind of manipulative or contrived.

But there’s also an element of mindfulness and intention to making this a practice, and that can be pretty powerful.

Because committing to unexpected kindness as a life practice is not manipulation. It’s actively cultivating a more conscious relationship with yourself and the world around you. And with your duck, if you happen to have one.

It doesn’t really matter whether you use this as a biggification or “marketing” practice … or as a “working on your stuff” practice.

Either way, you’re bringing kindness into the world, so rock on. Yay, kindness.

The part that excites me.

I want to know what would happen if I got even slightly better at noticing when I need a little kindness.

And noticing when kindness is showing up in my life.

Allowing it to be expressed in more aspects of what I do.

I have no idea which qualities will come into the world if I can pull this off, but here’s what I’m guessing:

Appreciation. Comfort. Reassurance. Serendipity. Generosity. Hope.

Good stuff. And unexpected.

The Fluent Self