So. I scribble a running List of Useful Stuff whenever my duck and I are teaching a program. 40% journal. 60% strategizing tool.

We use the same basic breakdown as in the Friday Chicken of dividing stuff into the hard and the good, so I know what to do differently next time … and what was an accidental stroke of genius.

I shared one of these lists with you guys after the North Carolina Wacky Brain Training Weekend.

And I’m doing it again. This time with my Kitchen Table program.

And in case you missed my love letter a couple weeks ago, I love the Kitchen Table. Madly. But I still have a list. A useful one.

Important disclaimer:

This post is not even slightly a “hey, you should sign up for it” thing because ew. Also because I already have 70 people on the damn waiting list, which is plenty.

Most of the people who joined in 2009 are staying, so I don’t even know if the waiting-list-ers are going to get in this year.

So this post is a way for me to process what I’ve learned from running this program for a year. And to help you learn from some of my dumbass-but-well-intentioned mistakes, in case you ever want to do something like this yourself.

Things I’m going to keep doing because they were outrageously great!

Being clear about this only being a place for my right people.

I was very careful about who I let in, and the few mistakes at the beginning quickly sorted themselves out.

Having people apply to get in was part of it. But a big part was that my Right People are awesome. Whatever magic thing allows me to curate fabulousness resulted in the best group I’ve ever worked with.

The group leaders.

Having small groups where people could work on their stuff without having to do it right in front of everyone was super helpful.

Not everyone used them, but the people who did got crazy support.

And the people I chose to group-lead were (and are) terrific. Watching them biggify through the process of being in this biggified position has been amazing.

Pretty much all of them have grown their businesses like mad this year. The fact that the Kitchen Table has been a part of that makes me happy!

Underpromising and overdelivering.

That’s pretty much always a smart thing to do in business, but Selma and I took this to a completely different level.

We promised two calls a month, but threw in bonus calls and visiting experts all over the place.

We sent presents. We created a manual. We got responsive tech support.

We biggified people. We brainstormed ways to make monies. I comped them into Fluent Self classes.

Within a month, there was already a forum thread called “If the Kitchen Table ended tomorrow, it would still have been totally worth the money and more”. Fabulous.

Adding requirements.

For the new people in both the second and third quarters, I added requirements for getting in.

Having requirements = yay. Having relevant requirements = even better.

Mine made sure people would already be familiar with basic concepts, and were committed to clear, compassionate communication.

The chatroom.

At the time — when launching this was the most complicated, expensive thing I’d ever done — I wasn’t sure if I wanted to spend even more money for bells and whistles.

Turns out adding the chatroom was the best thing in the entire world.

It’s where we get goofy while on the calls. This is where we come up with product ideas for each other. This is where madcap biggified joint ventures get born, where we problem-solve and dissolve into hilarity, and where we love each other up!

Spending lots of time on communication stuff.

We’ll be doing an entire quarter on that this coming year. But the result of all the work we put in on this is beautiful, beautiful clarity.

People ask for exactly what they need and how they need it. It’s just really clean.

Having a place to whine where no one is going to judge you for whining.

Oh, the genius that is CrankyPants McGrumbleBug’s Kvetchtastic Whine Bar.

People get to have their hard and receive acknowledgment, without having to take advice or try to fix anything. Huge.

Letting people have their own experience and not try to dictate it for them.

It’s something everybody has learned. And it’s good stuff. Important stuff.

And a few things I’m totally going to do differently next time.

Thinking I was starting a “membership site” program.

Hahahaha. Boy, was I ever wrong.

Okay. Admittedly the Table turned out to be something way better. It turned out to be a real community, where people genuinely take care of themselves and each other.

It’s like nothing else I’ve ever been a part of.

But, because of that, it’s a small intimate space that takes a lot of work. And to stay that amazing, it needs to remain small and intimate.

It took me a while to make peace with that, and to stop thinking of it as “this amazing thing that isn’t a money-generating-thing and needs to become one”.

Everything got better when I started realizing that what I had created was the best place in the entire world, and that the Kitcheners are actively demonstrating the power of everything I teach.

That will keep my business supported.

At some point I will create something else that’s more like a membership site – a place that can actually grow, but I’m viewing the Table as a magical, contained, safe place to nurture ideas and projects with an extraordinary community of smart-as-hell goofballs.

Hugely underestimating … everything.

Having no idea how active the Table was going to become, I worried about all the wrong things.

Like, what if no one talks in the forum boards?

Hilarious. My people are vocal. And smart. And have a lot to say. I quickly realized the physical impossibility (what with only 24 hours in a day and everything) of actually answering more than a small percentage.

So I read everything that goes up. But I gave everyone else permission to not have to. Because it’s crazy.

The Beta group. What a disaster.

Honestly? I had a beta group because it’s what everyone does.

Not enough thought went into this. And what did was fear-based — not very useful. I will not do this again.

My plan had been twofold: 1) to have the forum already active so that when new people came in it wouldn’t be all awkward and weird, and 2) to use the Beta-ers as a pool to take Group Leaders from.

Right. Of the 12 people in the Beta Group, only two ended up being really active at the Table, and none of them ended up being Group Leaders.

Instead, I had plenty of great leaders to choose from those who paid to get in.

Payments.

People begged to be able to split up the tuition. And from having been that person who couldn’t afford anything for so many years, I have a soft spot the size of California.

Smart Business Savant Me knows that if you let people pay monthly, they think of it as a monthly thing.

Which it isn’t. It’s a sum experience. It’s not just the group — it’s the library of the calls, it’s the classes, it’s the discounts, it’s having all those people actively biggifying you. It’s being part of an incredibly unusual thing.

I can’t say I regret making exceptions, because some of the astonishing biggification success stories at the Table have come from people I agreed to let make payments.

But the thing I was worried about happened, too. Some people treated the Kitchen Table like a magazine subscription. That’s not going to happen again.

Underestimating costs and not charging nearly enough.

There were months where I was paying over $6,000 to just one of my assistants.

Different people paying different amounts at different times and with different start dates got really hard to track.

It also took a while to train the Kitcheners to bring their issues to the Table instead of bringing them to someone who gets paid by the hour.

Not to mention unexpectednesses like hiring tech people who couldn’t finish what they started and then having to move the whole thing to its own server because it was slowing down my other sites …

Admin costs, tech costs, time costs and emotional costs were just huge.

Obviously it was totally, totally worth it because it’s the best thing I’ve ever created and I am one proud momma, believe you me.

But ow.

Especially since I hadn’t yet discovered that it was going to have to stay small to stay cool.

On the other hand, I didn’t know what unbelievably inspiring things people were going to get from it. Which brings us to …

The SURPRISES

Where to begin?

The popcorn effect, where people started leaving their hated day jobs and biggifying their own thing?

Maybe watching people go from being terrified of even having a website to having popular blogs with prestigious biggified guest-blogging gigs.

These amazing people creating products, starting programs with each other, working through their stuff, getting over debilitating fears, growing into their own skins.

People coming to work on one set of problems, and then healing family stuck, body image stuck, relationship stuck, biggification stuck all at the same time. Crazy.

And the love. I had no idea how fiercely loyal people would become about helping each other through anything and everything.

Hell, I had no idea it was going to be like this. I am in awe.

Going to end this now.

I have lots more to say but this is already the longest post in the entire world, even for me.

So I’ll just say that this has been the biggest, hardest, most rewarding learning experience of my life.* And I’m weirdly happy about doing it for another year.

* And not in the “wow, surviving that avalanche was quite a … uh … learning experience” sense either.

Comment zen for today.

What I can do without: criticism, judgment, shoulds, advice.

What would be delightful: things you’ve learned (hard and/or good) from putting on a show or teaching a program, stuff you’re thinking about, things like that. 🙂

The Fluent Self