Six things I’ve learned while buying your art. Or trying to.
I’ve been realizing lately that our magical Hoppy House needs some Beautiful Things on its empty, empty walls.
And since I know my “extended network” (ew ew ew, I just said extended network) includes about a gazillion talented, creative people who live to make such things, I set out on a grand adventure across the internet.
Well, not really a grand one, but it has been pretty entertaining.
I’ve gotten some gorgeous pieces. Met some interesting people. Plus I have the joy of supporting people who create. Which I LOVE.
But the interesting part — to me at least — was observing the process.
I am completely fascinated with figuring out what makes me buy one thing as opposed to another. What makes me want to buy from you instead of from somebody else.
And I have thoughts. Oh, the understatement. It hurts.
So if you’re an artist or an Etsy person, take notes. And if you’re not, believe me — most of this is applicable in some form or another anyway.
Six important [substitute a word for “marketing” that doesn’t make you want to throw up] lessons.
And three tiny little bonus points. Let’s go.
Be around. Hang out online. Talk to people. Write stuff.
This one is not exactly news. Every marketing book/class/blog on the planet will force-feed you the whole “people buy from people they like, know and trust” thing until you can’t stand it anymore.
But ohmygod it is so true. Everyone I bought from? Either people I know on Twitter or people I heard about while I was on Twitter.
It was so much easier to fall in love with something, after having been guided there by someone I like. Does this make me a horribly shallow person? Possibly. But really, it’s just proof that I’m a human being.
If you’re an artist or you’re craft-ey or even if you’re a service professional, you might as well take advantage of this.
People who come to you through friends and connections are going to be more likely to feel comfortable throwing money at you. So be around. Be visible, so that people I know can mention you.
It’s the only way I’m going to find you.
Tell me stories.
I must have gone to dozens of sites and looked at paintings.
And all the paintings that spoke to me had stories attached to them. Leah Piken Kolidas has a lovely way of telling you about the elements of her work as well as sharing bits of her own creative process. Totally not preachy or over-intellectualized — it just gives you a sense of who she is.
Some artists tell stories about some of their pieces and not about others. Everything I bought except for one piece had some sort of story attached to it.
It doesn’t even have to be a painting. My wonderful friend Miya (whose Etsy store is down right now, argh) names all of her gorgeous little plates and bowls and tells you these hilarious stories about them and the goofy things they do or think.
Your story can be funny or serious. It can be about you or about the thing you’ve created. But let me in on the inner life of your art. Or at least let me peek.
It’s sexy. It makes me want to know more about what you do. And it makes what you do seem both more real and more valuable.
Make it easy.
I bought a painting that I love. But I almost didn’t get it.
Because the artist didn’t have a shopping cart or any way that I could buy online.
So we had to arrange for me to send a check and give her my address. And I had to get her address to send the check. And find the checkbook. Which meant all this back and forth.
Meanwhile, she sent the information as a Direct Message on Twitter. I get about a thousand of those a minute, so it got buried and lost for quite a while.
At least a dozen things had to accidentally go right just for me to end up with the painting.
If I hadn’t loved it and I hadn’t remembered and I hadn’t double-checked my buried messages and all these other things, she wouldn’t have sold the painting.
One PayPal button could have fixed that. And you might as well make it easier for people who kind of want your art and mostly want your art and want it right now but might forget later to buy it too.
I know those aren’t necessarily your all-time ideal Right People, but at this point? You might as well be selling your stuff so that you can keep making more of it.
Have stuff that I can’t buy.
You want at least a couple things that have already sold.
Whenever I’m on Sarah Marie Lacy’s site, there are always a couple of things I love that I can’t get. Because someone else has already bought them. I can’t even tell you how hot this is. HOT!
If you’ve sold stuff*, keep it up there — with the price — so that I’ll know that I was too late. That other people want this too. Give me a little urgency.
You don’t have to shout “Buy now!” or anything because you know, ick. Just remind me that people buy stuff.
*Even if it was just to your mother’s best friend or something. Even if you bartered it for something. I don’t care. Stick a big SOLD tag underneath it.
Surprise me.
I have to mention Leah Piken Kolidas (who also has a terrific About Page, by the way) again because she did something super smart.
She sent a lovely thank-you note on a card. A “this card is so pretty that I need more of them” kind of card, a card that just so happened to feature one of her paintings.
It wasn’t an upsell (because it was just her being sweet and wonderful), but it totally worked as one in the most subtle way ever.
Uh huh. I’d been on her site and hadn’t noticed that you could get gift card versions of her paintings. Now I know.
And the next time I need a birthday present for someone, that’s where I’ll be getting it.
Be human.
Man, I talk about this so much. Really mostly just so I can keep linking to that one Betty Boop video with the cow-punching episode, but I cannot overemphasize how important this is.
Okay. So I bought five small pieces of art last month.
Four of them came with warm, friendly, personal little handwritten notes. And the other one had “We appreciate your business” written on the invoice.
Seriously? We appreciate your business?
You’re not — gott sei dank — BlandCorp USA or anything. You’re an artist. In a basement. In Eugene. Which is great. That’s why I’m buying from you. So what’s the deal?
It is so easy when you’re an itty biz to take the extra effort to connect. It can be a hand-drawn smiley face. A warm email (or just a template that sounds like you’re really nice). SOMETHING.
Make it easy for me to think of you as a person (you in all of your quirky fabulousness!) and not as some faceless website, and I’ll tell the whole world about you.
Bonus advice. I’ll make this fast.
1. Tell me what’s going to happen next.
It’s easier for me to press the buy button if I know what’s going to happen. You’re going to mail it to me? It already includes shipping? It doesn’t? Your prices are in Canadian so this is going to SAVE ME MONEY?
Let me know.
2. Don’t price by size.
I know galleries do this. But that doesn’t make it not stupid. Plus, the internet is not a gallery. You have space.
If you set things up so that big paintings cost more and small paintings cost less, you are educating me as a consumer to believe that the value of what you create has to do with how big it is or how long it takes to make it. Which is Bolsheviks.*
*That’s Stu, my voice-to-text software, who refuses to say “bullshit”.
3. Blog about your process.
I love reading Barbara J. Carter’s blog. She’s a painter who also has a PhD in astrophysics. So she does cool geometric science-inspired wackiness and tells you about it.
Which is so, so great. She blogs about the process of creating and then you can buy what she’s just made. Smart smart smart.
I’m done.
Not buying art. But I’m getting off my soapbox now.
It’s not that I want to rant all day about business-related stuff. It’s more that I want to give you money. I want your art. I want to be a part of your business.
And it’s not just me. Honest. There are plenty of us out there who want your paintings and your crafted bits of genius and your whatever-it-is you have for us. We think about you. A lot.
And then something happens that keeps us from remembering why it is that we need your stuff right this second.
So everything you can do to remove those somethings makes us happier.
And it makes it easier for you to keep on doing your art and sharing it with the rest of us. Please?
Follow
This is so true. I’m a huge art fan and one of the most frustrating things about buying it is when it’s almost impossible to get the artist to sell *when they want to sell*.
What I’ve always loved about Deviantart is that we’re often given an insight into the artist’s process. That helps me as a casual, very amateur artist learn.
Great advice – it’s good to see you doing well again!
Joely Blacks last blog post..What you can’t see, they certainly can
This is all so, so true. I’m pointing all of my Cleveland Handmade team members to this right now. I’m guilty of slacking in a couple of these departments, but I’m working on it. Thanks for sharing the customer perspective.
Lori Paximadiss last blog post..seasons
Do you want to hear something almost absurdly funny?
I had a chat with Naomi today and we talked about taking the sold paintings off of the site. We rationalized that if someone loved a sold painting and thought it was awesome, the others might look shittier by comparison and then they wouldn’t buy at all.
But considering that you’ve actually thrown money at me for my art, I’m gonna listen to you. 🙂
Sarah Marie Lacys last blog post..Changing the world, one day at a time
The “something happens” part reminds me of Sean D’Souza’s Brain Audit work. People don’t buy until you remove all the bits of “baggage” that keep them from buying. Not knowing how the item is shipped or being confused about pricing, for example.
Mark W. “Extra Crispy” Schumanns last blog post..MarkWSchumann: RT @havi <On my soapbox again. Sorry. This time: how to get people to buy your art. http://is.gd/oVpm>
Thanks Havi (*blush*).
Working on the PayPal button issue (*double blush*)…
Barbara J Carters last blog post..Going Geometric: “Dots 6″ painting
I’ve only just found you through twitter recently, and I have to say, you haven’t written on thing that I don’t totally and absolutely trip over myself in agreement with!! (OK. that was a teeny bit of an overstatement.) Still. I really do love what you have to say!! I’m working on getting myself “out there” and have already put a lot of your ideas into motion for myself. If you have room, I would LOVE to sit on your soap box with you… 🙂
Can I also add one thing? PHOTOGRAPHS!! Holy CRAP people. Photographs. Just because you own a little 3mp point and shoot doesn’t mean that you can’t take GOOD PHOTOS!! Try focusing at LEAST. Sheesh.
rachel whetzels last blog post..Moira Anne Original Fine Art Cloth and Clay Doll
I wonder if blogging about a professional process is as interesting as blogging about one’s artistic process. Hmmm, blog post idea! Thanks for the inspiration!
Thank you sooooooooooo much for putting your thoughts out here about how you go about buying art!
Most of the tips have always been instinctual with me, I guess, like a hand-written note on a special card.
However, the one that concerns me is on pricing. Oh, how I hate pricing! I would rather GIVE my art away (although, that doesn’t pay ANY bills) than set a price.
So, in trying to build my soon-to-be-revealed, fancy web-site, I did resort to pricing by size. Putting a price on my art is such a dilemma. That is one reason I liked auction-style selling. Many times my art would bring in way more than I would have asked for. But, other times, I ended up paying people to take my art…due to a low starting bid and free shipping.
Oh well, it’s all an experiment. Each day, each project, each connection!
Anyway, I’m so glad to have discovered you on Twitter. Your style of communicating is fun and refreshing!
Thank you so much for writing this– it’s just what I need to hear right now. I’ve just started using Twitter and I’m selling my products in more online venues than before…it’s all kind of new to me. Your advice helps me clarify what’s most important for my customers.
You’re absolutely right about the stories helping sales. I used to sell my photographs, mostly through deviantart, and sales were best when I got into conversations about ‘why this shadow was here’ and that kind of thing. People love finding out what really went into a piece when they buy it. The big thing that boosted sales was an interview where we talked about why I did artistic nudes – that got a lot of attention, lol.
Annie Blues last blog post..Great Things Come From Cupcakes
Artist here.
Taking notes.
Great advice Havi! Thank you!
Namasté,
Carmen
Carmen Torbuss last blog post..Shop Update and a Giveaway!
Such a good read and some very important tips! Glad to know what the art buyer is looking for. I am an artist but also a buyer and I feel you on the connecting with an artist on a more personal level. Some of my customers have become some of my very good friends. Like we chat on the phone and facebook – ha ha
I have ear marked your blog…I will be back and thanks again!
Shellie
http://www.shellieartist.etsy.com
I’m totally delighted to have found this, funnily enough, through Twitter! I read every word and I’ve learned some new things but also it confirmed to me some of the things I’m in the process of putting in place. It’s just great to hear this from a buyer’s perspective which we do not get the occasion to hear often. I’m currently redesigning my site so that people will be able to purchase online without having to contact me. I really think it is crucial to make it easy for people. I’ve taken on board what you say regarding telling stories/giving information and will think of some creative things to write. I’ve been feeling like I’m swimming around in the dark lately but reading this has given me the motivation to pull my finger out! Big thanks!
Thank you Havi for writing this. I think you have some very important points. Some I haven’t even thought of. It was good to see this from an art buyer’s perspective.
I try to blog my process. And I try to make my checkout easy. My mistake right now is that I don’t have any originals available online (except for a couple studies) but open-edition prints, cards and jewelry, because I don’t do my art full time and the paintings I have completed, I use for shows/art fairs first because that’s where the interest seems to be right now. I do want to have original paintings available online soon.
Tanyas last blog post..Bad Apples
Totally! I have also bought some of Leah’s art. And of course the art itself is beautiful and inspiring, but the *whole process* from browsing to selecting to buying (as well as the mood created by the design of the blog itself), was enjoyable, and let me engage with her voice/personality — which I love which is why I want her art in the first place! 😉 That’s definitely the way to do it (though I know that doing so takes a huge investment of time and/or money to get this all set up just so…)
Eileens last blog post..Musical Chairs
I tend to shy away from posting works in progress so as not to diminish the effect when I post the finished piece. Will people care if they have already seen it? But that’s a good point. Maybe they will be more interested.
But I’d really like to know how to price custom work if not by size or time involved? We spend so much time trying to educate non-artists that it is a job like anything else and not just fun, because so many people think artists don’t deserve to be paid for something they enjoy.
Wow! That was so helpful and empowering!!! You add just the right amount of humor to defuse the tension around this subject. Thank God for Twitter for connecting us!
Painterofblues last blog post..Art of the Spirit Business
Very helpful!
I just launched a little nice web shop and now have a better idea of what areas need more work. It’s a bendy one this learning curve ;o)
cheers
Maartens last blog post..What we offer up for happiness
The ‘Be Human’ aspect is so important…I send out hand-written notes all the time with everything I sell…thankfully, it’s legible and, hopefully, spelling mistake free…:)
I’m still learning so many things and adjusting my process as I go. I dream that one day, all this amazing work will culminate in my own store-front with my lovely jewelry center-stage along with other artisans in my local.
I’m really happy that I stumbled across your blog…you’re really easy to learn from…thanks for that!
Be well!
Shannon
Shannons last blog post..Wonder Wednesday! SOAPDELI
Yes, a good post. Like Meredith, I’d be interested in your ideas about pricing, Havi.
@Kelly: Yes! Blogging about the (non-artistic) process is always good stuff. I tend to think that people appreciate getting to look over your shoulder. Can’t wait to read your piece.
@Rochelle, Meredith, Karen: Oh yes. Pricing is hard and complicated, especially at first. I wrote a post several months ago about navigating the whole pricing thing, and how I do it with my own products. Here’s the link: “The art and science of pricing“.
Hope that’s helpful!
I love that you guys are all making things and caring deeply about how to get them to the people who will appreciate them most. That rocks.
Fantastic post! I found your blog via Twitter & as an artist, I truly appreciate your points.
I particularly love finding proof to back up my own hesitation (& now boycott) of writing the typical “art speak” intellectual conceptual crap. I’m working on a homework assignment of sorts to write my artist statement & it’s been incredibly painful. Your post gives me the back up I needed to go with my gut & use my real voice, not force myself to speak (uncomfortably) in third person in an attempt to sound professional. I’d rather sound human. 🙂
Thanks,
kgb
a Cagey Bees last blog post..A Perfect Afternoon
Thank you for this awesome advice. This is the most helpful article/post I have ever come across…It’s so great to hear from an art buyer’s perspective and in such a real and honest way. I’m going to get on over to my shop and make some changes…the hard part for me is that words don’t come as easy as images, but I definitely need to add some more spark to my descriptions. Thanks for all you do…your blog is the best!
Kimberlys last blog post..Lines and Love – Hand Illustrated Card
So well written – great advice for those of us who sell online! I’m trying to do many of these things that you mention in this article, and this has inspired me to keep on the same track – but bigger and better!
Natalias last blog post..New Designs
Great post! I think telling the story is the bit most of us artists can sometimes forget, I know I need to work on it.
Pennys last blog post..Wishlist Wednesday
Great post, I think I will have to join Twitter as well. I’ll go and read your post on that now. For some reason I have resisted joining so far, but I guess I should bite the bullet and join the Twitter Gang !!
http://www.artnomadix.etsy.com
Meggs last blog post..Publicity Makeover Giveaway
Wonderful post, Havi! And SO timely for me as I am redesigning my website. My feeling (uneasy though it was) with the web design was to go “cool and sleek and minimalist”…but now I know I need to keep my chatty web-style and even fluff and tease and color it up a bit more. Thank you for saving me from a big gray cyber-pixel-pile of blandness.
Love your blog and your whole-everything. Why don’t you post a video of yourself Shiva-dancing?
I’m sending big balls of golden healing psychic sunshine to your arms.
Jandi Smalls last blog post..April in Paris, painted in March
What a great post! I will be looking at my online venues to see where I stand on these issues. I definitely need to work on getting a PayPal button on my website. Thanks for the focussed pointers.
Hemas last blog post..Judaic Greeting Card – Stained Glass Series, Passover – Seder Plate-3
Great post, especially since it’s your own experience turned into suggestions coming from someone who gives great suggestions.
On a slightly “ick” note, coming from someone quite naive about selling, bluntly, is there something specific that stopped you from buying my art, or was I not around enough yet?
I’d be blown away by any personal advice.
Peace,
@vinylart
I love your insight into buying art and the kind of experience you respond to. Great information. Based on your list, we can check off the blogging, talking, and the stories about our collection of photographs (every image has one of some sort). How are we doing with the easy and surprising parts? We’d love to hear input. Cheers!
@viewville
jeremys last blog post..Editor’s Picks 03/26/09
As both an artist and the curator and co-founder of Hungry Walls, this is such wonderful information for everyone involved in the art-making, art-selling and art-buying world. What is so inspiring is that you saw empty walls and took action… and even in this economy, a piece of art for $25 can go a long way towards changing the atmosphere in which you live by adding something positive and enriching to your surroundings – so well done you!
Thanks so much for your insights! I will be following you on twitter!
http://www.hungrywalls.com
You have several tips that I am going to put to use right away. Thank you for the honest perspective!
One area I don’t agree with is pricing based on size. In my case I had to price my work by size because the gallery I’m in asked that my web site matched their prices. After all, it isn’t fair to the gallery (after all the money they put into the space and it’s advertising) if a customer can purchase my work for a significantly reduced price online. You’re right, pricing by size is a bit silly especially since each painting takes a different amount of time to produce.
As far as stories, if you’re interested in learning more about abstract art, I created Knowingart.com for this purpose. But there’s nothing for sale there, you can look but you can’t touch. Well, the artists can do what they want, that’s none of my business, I just do the interviews 😉
Havi, this is great advice. I’m not good about putting pics up on my blog, but it’s something I’m going to start incorporating more.
Every piece I create and every photo I take has a story. I guess I worry about being too long-winded in my descriptions. There’s been a lot of dicusssion about this among my online colleagues. A lot of people love a story–I love a story! I’m a writer, after all–but some people won’t read long descriptions, so you have to weigh being interesting against being too long-winded. I try to find one or two potent kernels and plug them into the description, but I don’t run off at the keyboard.
I’m always happy to talk to folks–be they colleagues or potential buyers–about what I do and tell them my stories.
Thanks for another great post!
Jennifer Moore
JenniferLynn Productions
@jlynnpro
Jen M.s last blog post..Studio Update.
Thank you Havi-
I have spent all morning adding Paypal buttons to my site for some of my smaller works & sale pages.All the time wondering if it will really make a difference to people or not? I found your timely post through twitter and you have given me confidence that my decision to add this Paypal function was a good one. Now, I will have to see if it will translate into sales!!
Deborah
Deborah T. Colter
(my ever evolving website: http://bit.ly/yQgpn )
Deborah T. Colters last blog post..“How long did it take you to make that?”
Comment or two on your points:
“Tell me stories.”
I want the viewer to make up their own stories.
If I tell the story I am limiting out other ideas. I am always amazed at what people tell me they see in my art.
“Be around. Hang out online. Talk to people. Write stuff. ”
I am busy painting, sorry. 99% of those people following an artist on Twitter, etc. are just other artists. They are not buyers.
One does not sell art via Twitter.
“Make it easy.”
If one is represented by galleries most do not like that artists put prices on their art on their websites.
I have it for $X on my website and the gallery has it for $X+ this causes problems.
On my original paintings I do not put a price. E-mail me and I will tell you.
And I want galleries to sell my art so I push them there.
“Surprise me.” + “Be human.”
The art hangs on the wall, not the artist. Buy the art, not the artist.
Is it because what you are selling is yourself (your consultations) for that is what you look for in other things? If people don’t like you, no sale.
At art shows I have seen as many or more people turned off on the art after seeing and hearing the artist. (The artist is too old, too fat, said something unfunny, drinks too much, dresses stupid, etc, etc,)
Like my art, you don’t have to like me.
“Don’t price by size.”
How would you know it is priced by size or weight or?
How much money did you spend for each piece of art?
This post is FANTASTIC! I found you through a link on Twitter too…
It is not often you find information as priceless as this available for artists to ponder… the perspective of the buyer is valuable feedback! THANK YOU!
As an artist, and an art buyer, I find that more sales take place when you offer your customer an “experience” as opposed to a “product”. Give your viewers something to connect with… With the fast pace of the internet and the over abundance of creative sources to buy artwork online, we must sieze the moment as artists! Make it easy for them to buy your work!
I will be taking your advice on adding “Paypal Buy It Now” buttons to my Mac website asap… just having an Esty account isn’t enough these days. You never know how someone is gonna stumble upon your artwork or website!
Thanks again and I will be linking to your blog and this post from my blog – feeling the need to share with my followers!
Jennifer
http://www.jenniferphillipsart.com
Jennifer Phillipss last blog post..The Lucia Douglas Gallery Opening
Some great tips here – I’ve taken note.
In defence of artists who appear to be unable or not to want to sell – some of us live in circumstances that do now allow us to have PayPal even though we would love to. We are happy to do business in other ways though and you should always contact an artist if you are interested in their work.
And if you visit their blog and like their work, comment – being an artist is a lonely business and while comments from other artists are always appreciated the comment of a non-artist is incredibly valuable in propping up fragile egos.
Thank you! That was fabulously refreshing, did not make me want to vomit, contained great advice and reminded me that there are actually people out there who want to buy my art. You may have just saved my sanity LOL.
I prefer the “send me an e-mail to purchase” to a paypal button, because that lets me actually communicate with my buyer. Though perhaps I miss out on some impulse sales. Oh well.
I sell more from my blog than website I believe mostly because of the interaction and informality of my blog conversations.
So much fun reading this post I think I’ll read it again!
Jan Blencowe
http://www.ThePaintingaDayProject.com
Jan Blencowes last blog post..Spring Pansies & The Simple Woman’s Daybook Mar. 30th, 2009 Edition
You can give me your money. I promise to make it easy. 😉
Seriously, thank you for this wonderful article. I knew some of what I needed to fix (no Paypal button yet, for instance), but this has given me a lot more to go on.
I’m just now beginning my on-line selling adventure, so I feel lucky to have found this now. It’s so great to see through the eyes of the beholder.
Kristin Summerlins last blog post..Earth Hour, Made in Alaska, and playing tag
Havi, thank you so much for this wonderful post and for the compliments! I’m so glad that buying art from me was a pleasant process!
There’s so much to think about here and it’s wonderful to hear about the buying process from the perspective of a buyer.
leahs last blog post..Creative Every Day Challenge Check-In: March 30th – April 5th, 2009
Anita makes a really great point. I don’t get many comments or a whole lot of feedback, but when I do, I appreciate all of it. Sometimes a quick comment on a blog or an email to an artist can produce wondrous fruit! 😉
Jen M.
JenniferLynn Productions
Jen M.s last blog post..Studio Update.
Thanks for this. I am an artist and a fellow blogger sent me a link to your blog. I have an Etsy site and you have given me some good advice, some of which I am already doing and some I did not think of :-). And even though you have not bought my art I thank you for your support of these other artists!
Annies last blog post..Update on my mom
Thanks for your perspective. I agree with most of what you mention. Loved most of it in fact. And there are a few areas I could do better (pay pal).
However, I disagree with the pricing thing. If two pieces of identical size are priced differently, then I am telling the potential customers that the less expensive piece is in some way inferior. A collector may be more attracted to the less expensive, but then doubt their judgement (or they may feel that it is a deal?). Also, by pricing by size, and increasing prices over the years, enables collectors to see that your work is increasing in value. I validates their purchase. Pricing shouldn’t be confusing or ambiguous.
Thanks again, though for your thoughts.
Keith
Havi,
Thank you for this post! Everything you say definitely makes a lot of sense. I am new with online sales and made many mistakes at the beginning…(back in Sept. when I started) but I’m getting there. Reading your post has answered some of my questions.
Especially today when I am working on uploading new work on Etsy and on my website. Thank you!…see you on twitter!
Dora
I really enjoyed reading your post. It helps to hear how we are seen on the internet. I do agree with Keith Bond about the pricing. If an artist is consistent with the quality of art they present to collectors, then price by size makes more sense.
Havi, what wonderful advice, especially the part about attaching a story to the work. I paint large tropical flowers and I think the reason they sell so well is that my collectors can use my art to tell their OWN story about their trip to the tropics. It’s something they can relate to.
I have to agree with Keith though, on pricing. The value of art is so subjective, it’s necessary to have some kind of formula to guide you. What I do is I start with the square inches of the piece, then use other factors such as complexity of design, intricacy of work, etc. This results in reasonable, fairly consistent pricing structure that will allow me to steadily increase the value of my work over time.
Thanks for the article.
Insightful post! Most artists never get to see the point of view of the art buyer. Thanks for sharing your perspective… you have some really valid points.
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